Work
McDonald's
Digital Exp. UX | UI
Huge x McDonald's Global
Design of the digital experience for the presentation of a product with a high cultural impact that transmits tradition and innovation, inspired by the indigenous communities of Colombia. It is the winner of multiple awards and recognitions at a global level since in a sustainable way it reduces the inequality gaps that some peoples still suffer today, such as the absence of electricity and light late at night.
Waterlight
Website UX | UI
Wunderman Thompson x Edina
Design of the digital experience for the presentation of a product with a high cultural impact that transmits tradition and innovation, inspired by the indigenous communities of Colombia. It is the winner of multiple awards and recognitions at a global level since in a sustainable way it reduces the inequality gaps that some peoples still suffer today, such as the absence of electricity and light late at night.
BioHerbal
Website UX | UI
Wunderman Thompson x BioHerbal
Design of the digital experience for the presentation of a product with a high cultural impact that transmits tradition and innovation, inspired by the indigenous communities of Colombia. It is the winner of multiple awards and recognitions at a global level since in a sustainable way it reduces the inequality gaps that some peoples still suffer today, such as the absence of electricity and light late at night.
Bad Bunny First Café x Uber Eats
Digital Experience UX | UI
Wunderman Thompson x Adidas Global
Design of the digital experience for the presentation of a product with a high cultural impact that transmits tradition and innovation, inspired by the indigenous communities of Colombia. It is the winner of multiple awards and recognitions at a global level since in a sustainable way it reduces the inequality gaps that some peoples still suffer today, such as the absence of electricity and light late at night.
Adidas Watch Us move
Website UX | UI
Wunderman Thompson x Adidas
Design of the digital experience for the presentation of a product with a high cultural impact that transmits tradition and innovation, inspired by the indigenous communities of Colombia. It is the winner of multiple awards and recognitions at a global level since in a sustainable way it reduces the inequality gaps that some peoples still suffer today, such as the absence of electricity and light late at night.
Stan Smith
Instore app UX
Wunderman Thompson x Adidas
Design of the digital experience for the presentation of a product with a high cultural impact that transmits tradition and innovation, inspired by the indigenous communities of Colombia. It is the winner of multiple awards and recognitions at a global level since in a sustainable way it reduces the inequality gaps that some peoples still suffer today, such as the absence of electricity and light late at night.
Honda Motos
Website UX | UI
Wunderman Thompson x Honda Motos
Design of the digital experience for the presentation of a product with a high cultural impact that transmits tradition and innovation, inspired by the indigenous communities of Colombia. It is the winner of multiple awards and recognitions at a global level since in a sustainable way it reduces the inequality gaps that some peoples still suffer today, such as the absence of electricity and light late at night.
Trolley Configurator
Website UX | UI
Rezzonico Design x Multix Trolley
Design of the digital experience for the presentation of a product with a high cultural impact that transmits tradition and innovation, inspired by the indigenous communities of Colombia. It is the winner of multiple awards and recognitions at a global level since in a sustainable way it reduces the inequality gaps that some peoples still suffer today, such as the absence of electricity and light late at night.
but wait work isn't everything in life, I also love
Illustration
Traveling
Tattoing
AWARDS
McDonald's
Omnichannel Experience
Bronze Creativepool Awards 2024
Category: Effectiveness
Silver Creativepool Awards 2024
Category: Digital
Silver Creativepool Awards 2024
Category: Application
Waterlight
Silver Cannes Lion 2021
Category: Design
Bronze Cannes Lion 2021
Category: Brand Experience & Activation
Bronze Cannes Lion 2021
Category: Innovation
Gold London International Awards (LIA) 2021
Category: Design / Product design
Silver London International Awards (LIA) 2021
Category: Evolution / Product innovation
Bronze London International Awards (LIA) 2021
Category: Sustainability
Bronze London International Awards (LIA) 2021
Category: Transformative business impact / Product design
Bronze London International Awards (LIA) 2021
Category: Design / Sustainable design
Titanium El Dorado Awards 2021
Category: Game changer idea
Gold El Ojo de Iberoamérica 2021
Category: El ojo Innovation / Product
Gold El Ojo de Iberoamérica 2021
Category: Tercer Ojo Technology and automobiles
Gold Ojo de Iberoamérica 2021
Category: Best Latin idea for the world /
Iberoamerican ideas with international relevance
Gold Ojo de Iberoamérica 2021
Category: Design / Product design
Gold Ojo de Iberoamérica 2021
Category: El Ojo Innovation / Technology
Bronze El Ojo de Iberoamérica 2021
Category: El Ojo Sustainable design / Environment
Gold El Dorado Awards 2021
Category: Design
Gold El Dorado Awards 2021
Category: Innovation
Gold El Dorado Awards 2021
Category: Sustainable design
About me
Design of the digital experience for the presentation of a product with a high cultural impact that transmits tradition and innovation, inspired by the indigenous communities of Colombia. It is the winner of multiple awards and recognitions at a global level since in a sustainable way it reduces the inequality gaps that some peoples still suffer today, such as the absence of electricity and light late at night.
Hey,
I'm Paula Lozano
Artistic | Authentic | Adventuress
Design of the digital experience for the presentation of a product with a high cultural impact that transmits tradition and innovation, inspired by the indigenous communities of Colombia. It is the winner of multiple awards and recognitions at a global level since in a sustainable way it reduces the inequality gaps that some peoples still suffer today, such as the absence of electricity and light late at night.
I design digital experiences from strategy to implementation to create inspiring solutions informed by data, research, and testing.
If you want to talk about a project or simply bounce off some interesting ideas, you can drop me a line at my email.
Design of the digital experience for the presentation of a product with a high cultural impact that transmits tradition and innovation, inspired by the indigenous communities of Colombia. It is the winner of multiple awards and recognitions at a global level since in a sustainable way it reduces the inequality gaps that some peoples still suffer today, such as the absence of electricity and light late at night.
